Who We Are
Operating Partners
Versa Projects was born from a simple idea: great builders deserve great business systems.
Our team of former general contractors and trade leaders embed alongside you to strengthen operations, drive profitability, and align people and process around sustainable growth.
​
We don’t sell services—we build partnerships that perform.
Our Mission
To embed alongside small to mid-market contracting firms as their operating partner—delivering enterprise-level clarity, control, and capability without the corporate overhead.
Our Approach
We don’t sell services—we share accountability.
Versa was founded by operators who’ve spent years building, managing, and leading from the field to the boardroom. That hard-earned experience shapes every partnership we take on.
We work shoulder-to-shoulder with owners and builders, embedding within their leadership to bring clarity, structure, and control where it matters most. Every decision is made as if the business were our own—because when we’re engaged, it is.
We don’t advise from a distance. We operate from within.
Our Team
Dakota Wilson
Principal Operating Partner
For more than 20 years, Dakota Wilson has built and led construction company's from the field to the boardroom.
As Founder of Versa, he partners directly with contractors and trades to instill the systems, structure, and strategy that drive efficiency, accountability, and growth—without the weight of corporate overhead.
Mason Tanner
Sales Engineering & Marketing Consultant
For nearly 30 years, Mason has helped AEC companies, small and large, implement sales and marketing strategies, develop measurable KPI systems, and build scalable sales workflows that drive targeted, sustainable growth across technical and client-facing operations.
Doug Fryer
Senior
Pre-Construction Advisor
With a decade of experience across field operations, estimating, and project management for top-tier contractors like DPR and Austin Commercial, Doug brings a builder’s mindset to every engagement. His background in large-scale, design-build projects makes him a seasoned advisor who bridges cost intelligence with constructability insight
Carlos Reyes
Industrial Engineering & Facility Partner
Carlos specializes in industrial engineering and workflows. For nearly 15 years he has made it his priority to embed himself into every client reality to understand the facility, the tools, and the team as to provide the best possible outcome.
Benjamin Hudachek
Commercial Interiors Advisor
With over 20 years in fabrication, installation, and estimating for large millwork, casework, & fixture manufacturers, Benjamin helps firms improve accuracy and scale operations through standardized systems and implementing tech tools to streamline the process.
Ready to Grow your Business?
Interested in learning more about what an embedded partner looks like?
Reach out to set up an introduction call today to learn how we scale construction businesses.